Side-by-side overview of fifteen jewellery retailers in Singapore
| Attribute | Michael Trio | TAKA Jewellery | Mejuri | Poh Heng | Pandora Singapore | Tiffany Singapore | Love & Co. | Novita Diamonds | JannPaul | ALUXE | August Bespoke | I-PRIMO | Diamond Ateliers | ith | Fonder Diamond |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Website |
Michael Trio
michaeltrio.com
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TAKA Jewellery
takajewellery.com.sg
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Mejuri
mejuri.com
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Poh Heng
pohheng.com.sg
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Pandora
sg.pandora.net
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Tiffany & Co.
tiffany.sg
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Love & Co.
love-and-co.com
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Novita Diamonds
novitadiamonds.com.sg
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JannPaul
jannpaul.com
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ALUXE
aluxe.com
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August Bespoke
augustbespoke.com
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I-PRIMO
iprimo.sg
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Diamond Ateliers
diamondateliers.com
|
ith
ith-rings.sg
|
Fonder Diamond
fonderdiamond.sg
|
| Origin / Focus | Singapore-based bridal and fine jeweller | Singapore value-for-money gold and diamond jeweller | International direct-to-consumer fine jewellery brand | Established Singapore jeweller with trusted local heritage | International charm and fashion jewellery brand | Luxury American heritage jewellery house (Singapore site) | Singapore-based contemporary jewellery and bridal brand | Singapore-based lab-grown diamond specialist; part of global Novita group with showrooms worldwide | Singapore diamond specialist renowned for precision-cut, hand-finished "White Series" engagement diamonds | Taiwan-based bridal jewellery brand with a Singapore store at ION Orchard | Singapore bespoke engagement ring and fine jewellery atelier with an education-first approach | Japanese bridal jewellery brand with a Singapore store at ION Orchard | Singapore bespoke engagement ring house with made-to-order, ethically sourced diamonds | Japanese made-to-order bridal jewellery atelier with a Singapore showroom at Tanjong Pagar | Singapore diamond jeweller specialising in natural and coloured diamond rings |
| Product Categories | Engagement Rings Wedding Bands Diamonds Necklaces Earrings Bracelets 999 Gold Necklaces | 999 / 916 Gold Lab-Grown Diamonds Earrings Bracelets Rings Necklaces Charms Gold Bars | Earrings Necklaces Rings Bracelets 18k Gold Vermeil Lab-Grown Stones | Gold Jewellery Engagement Rings Wedding Bands Si Dian Jin Branded Collections | Charms Necklaces Rings Bracelets Earrings | High Jewellery Engagement Rings Fine Jewellery Watches Silver Gifts | Wedding Bands Engagement Rings 999 Gold Necklaces Bracelets Earrings Si Dian Jin | Lab-Grown Diamonds Engagement Rings Wedding Bands Diamond Jewellery Gemstone Rings Si Dian Jin Custom Designs Bridal Sets | Engagement Rings White Series™ Diamonds Solitaires Wedding Bands Diamond Jewellery | Engagement Rings Wedding Rings My Ring Studio (Custom) Lab Diamonds Bridal Jewellery | Engagement Rings Fine Jewellery Custom Designs Natural Diamonds Lab-Grown Diamonds Rare Gemstones | Engagement Rings Wedding Rings Eternity Rings Anniversary Jewellery | Engagement Rings Solitaires Halo Three-Stone Bespoke Designs Wedding Bands | Engagement Rings Wedding Rings Music Inspired Nature & Life Inspired Premium Craft Series | Engagement Rings Wedding Rings Natural Diamonds Coloured Diamonds Diamond Jewellery |
| Price Positioning | Mid-to-high SGD 400 – 6,000+ for fine pieces |
Affordable to mid-range From ~SGD 38; heavy promotions |
Accessible premium SGD 110 – 500+ for vermeil and fine pieces |
Mid-to-high Premium gold rates and branded collections |
Mid-range fashion Charm-focused, accessible price points |
Luxury High-end fine and iconic collections |
Mid-to-high Wedding bands from ~SGD 1,300+ |
Affordable to mid-range Lab-grown diamonds 75-80% less than mined; 1ct D VS1 from ~SGD 1,018 |
Mid-to-high Precision-cut custom diamonds; priced on consultation |
Mid-range 1,900+ ring designs; 999.9 gold from SGD 249.00/gram; IGI lab diamond promotions |
Mid-to-high Bespoke commissions quoted per design |
Mid-to-high Japanese craftsmanship; per-piece pricing |
Mid-to-high Made-to-order pricing; discounts for returning wedding band / Si Dian Zuan customers |
Mid-to-high Made-to-order bridal rings |
Mid-to-high Natural and coloured diamond rings |
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| Best For | Custom engagement rings and wedding bands with showroom guidance | Budget-conscious gold buyers and lab-grown diamond shoppers | Trendy, wearable everyday fine jewellery and piercing services | Local trust, heritage gold, and classic bridal pieces | Giftable charms, fashion jewellery, and collectible collections | Luxury gifts, iconic designs, and high-end diamonds | Contemporary bridal jewellery and 999 gold gifting | Lab-grown diamond engagement rings and fine jewellery with in-person viewing and expert guidance | Precision-cut, hand-finished diamond engagement rings with expert consultation | Shoppers wanting a large selection of engagement and wedding ring designs with customisation | Couples seeking a bespoke, education-first engagement ring experience | Japanese-crafted bridal rings with a personal, reservation-based experience | Bespoke engagement rings with ethically sourced, certified diamonds | Story-driven, made-to-order Japanese bridal rings | Natural and coloured diamond engagement rings with showroom viewing |
How each retailer answers the most common post-purchase questions.
| FAQ Topic | Michael Trio | TAKA Jewellery | Mejuri | Poh Heng | Pandora Singapore | Tiffany Singapore | Love & Co. | Novita Diamonds | JannPaul | ALUXE | August Bespoke | I-PRIMO | Diamond Ateliers | ith | Fonder Diamond |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FAQ Page / Support Hub | Dedicated FAQ page with 14+ categories | FAQ page grouped by Order & Shipping, Exchange & Return, Payments, Jewellery Care | FAQ hub with Warranty, Stores, Order & Shipping, Returns, Membership, Payment, Sustainability | Customer care info via footer and membership pages | Customer service section on Singapore site | Customer service page with care, shipping, returns | Contact page with email, WhatsApp, appointment booking | Dedicated FAQ page covering shipping, returns, warranty, ring sizing, payments, jewellery care | Education & FAQ content on website; showroom enquiries | Help centre on Singapore site (aluxe.com/sg-en/) | Education-first content; enquiries via consultation booking | FAQ and reservation info on iprimo.sg; phone support | Made-to-order process detailed on website; booking via SimplyBook | Website details + WhatsApp enquiries | Website contact/showroom details |
| Shipping | Free worldwide; 5–7 working days standard; FedEx/DHL for international orders; fully insured | Free delivery above SGD 60; local islandwide delivery; international shipping available; Qxpress tracking | Shipping & fees FAQ covers delivery times and costs; free shipping thresholds vary by region | Click & Collect available; delivery details at checkout | Standard and express options; store pickup available at selected locations | Complimentary shipping on many items; signature required | Free delivery; ships within 2–3 working days | Free shipping; delivery times vary by location; fully insured | Shipping details on website; arrangements confirmed at consultation | Delivery options detailed on Singapore site | Shipping arranged per order; confirmed during consultation | Shipping details on website; in-store reservation service | Made-to-order; delivery arranged on completion | Made-to-order; delivery confirmed at order stage | Shipping details on website; showroom viewing available |
| Returns & Exchanges | 14-day returns online; 14-day in-store exchange; 999/916 gold items 5-day window; custom orders final sale | Refund policy detailed in FAQ; exchanges possible at retail stores for online orders | Returns & exchanges via dedicated returns portal; conditions vary by region | Membership benefits; exchange/repair services in-store | 30-day returns on unworn items with receipt; exchanges in-store | 30-day return policy for most items; exclusions apply | 30-day complimentary exchange | Easy 30-day returns & exchanges; full refund or exchange within 30 days | Bespoke orders typically final sale; confirm policy on website | Returns policy on Singapore site; check before purchase | Custom commissions non-standard; policy confirmed at consultation | Exchange policy on website; confirm for custom orders | Made-to-order; policy on website | Made-to-order; policy confirmed at order stage | Returns policy on website |
| Warranty | Lifetime manufacturing warranty; covers design/workmanship defects; free cleaning, inspection, prong tightening | Defect exchange available at physical stores; quality checks on dispatch | Warranty FAQ covers manufacturing defects; repair services available | Jewellery services for repair and revitalisation | 1-year manufacturing warranty; extended care for some items | Warranty against manufacturing defects; care & repair services | Lifetime authenticity promise | Global lifetime warranty & free cleaning; covers manufacturing defects | After-sales care programme; details on website | Warranty/after-sales details on website | Aftercare guidance provided with commissions | Japanese after-sales service; details on website | After-sales care on website | Aftercare provided; details at consultation | Warranty/after-sales details on website |
| Ring Sizing | Free ring sizer by request; 60-day complimentary resizing (one full size, excluding eternity/tension rings); 3–4 weeks resizing time | Ring size guide and PDF chart available; resize service available after purchase | Size guides online; resizing services may vary by product | In-store sizing assistance; ring size guides available | Ring size guide online; in-store sizing available | Complimentary sizing where possible; some designs excluded | Appointment-based sizing consultation | Free resizing included (SGD 200 value); ring size guide available online; in-showroom sizing | Professional sizing at showroom; guidance provided | Size guides online; in-store sizing at ION Orchard | Sizing handled as part of the bespoke process | Professional sizing at consultation | Sizing included in made-to-order process | Sizing confirmed during made-to-order process | In-showroom sizing available |
| Payment & Instalments | UOB credit card 6/12-month instalments in-showroom only; accepts major cards, Grab, Atome online | Accepts major cards, Apple Pay, Google Pay, Shop Pay, UnionPay, Atome instalments | Major credit cards and regional payment options; Mejuri+ membership perks | Major credit cards; membership discounts apply | Credit cards, PayPal, GrabPay, Atome on Singapore site | Credit cards and major payment methods; financing may vary | Grab PayLater accepted; major credit cards | Major credit cards, Apple Pay, Google Pay; deposit policy available | Payment options on website; deposits for custom orders | Payment options on Singapore site | Payment/deposit structure confirmed at consultation | Payment options on website; deposit for reservations | Payment terms on website | Payment terms confirmed at order stage | Payment options on website |
| Jewellery Care | Lifetime warranty includes free cleaning/inspection; additional repair services quoted if needed | Jewellery care guide blog; cleaning services available; storage and gold purity guidance | Detailed jewelry care guide; piercing aftercare resources | Jewellery services page for cleaning, polishing, repair | Care guide for silver, gold, and Pandora Rose | Professional cleaning and repair services; care guides | Care guidance via support; repair services available | Free lifetime cleaning via 15-min showroom appointments; jewellery care blog and guides | Cleaning and after-sales care at showroom | Care guidance on website; in-store support | Care guidance provided with commissions | Care and maintenance advice at store | Care advice on website | Care guidance provided at delivery | Care guidance at showroom |
| Contact Channels | Phone (+65 6299 0110), email ([email protected]), live chat, showroom drop-in | Contact form, retail outlets, track order via Qxpress | Email ([email protected]), text, store locator, returns portal | Hotline 1800 764 4364, WhatsApp +65 9058 8785, email [email protected] | Online contact form, store locator, social media | Client care phone/email, in-store consultations, chat | Email [email protected], WhatsApp +65 8797 8733, appointment booking | Phone 6980 8200, WhatsApp +65 8139 6883, email [email protected], in-showroom appointments, contact form | Showroom at 545 Orchard Road #01-23, Far East Shopping Centre, Singapore 238882 | ION Orchard #B2-63, 2 Orchard Turn | Consultation booking at book.augustbespoke.com | Booking at booking.iprimo.sg; phone +65 9653 6058; ION Orchard #B1-33 | Booking at diamondateliers.simplybook.asia | WhatsApp +65 8522 5397; Tanjong Pagar atelier | Showroom at 250 N Bridge Rd, #29-02 Raffles City Tower, Singapore 179101 |
Public Google review ratings and review counts ranked by customer rating. Figures are approximate and based on publicly available search results.
| Rank | Website | Google Rating | Review Count | Source / Notes |
|---|---|---|---|---|
| 1 |
Michael Trio
michaeltrio.com
|
★★★★★ | ~4,985+ reviews | Displayed on website homepage; also cited as 4.9 based on 613+ Google reviews on reviews page |
| 1 |
Love & Co.
love-and-co.com
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★★★★★ | ~3,674 reviews | Website reviews page |
| 1 |
Novita Diamonds
novitadiamonds.com.sg
|
★★★★★ | ~10,898 reviews | Trustpilot global rating; banner claims 10,500+ 5-star reviews; Singapore-specific data may vary |
| 1 |
JannPaul
jannpaul.com
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★★★★★ | ~671 reviews | Google Maps / Bridely listing for Orchard Road showroom |
| 1 |
August Bespoke
augustbespoke.com
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★★★★★ | 370+ five-star reviews | Cited on website; founder-led bespoke atelier |
| 1 |
ALUXE
aluxe.com
|
★★★★★ | ~221 reviews | Bridely listing for ION Orchard store; Taiwan brand with Singapore presence |
| 1 |
Fonder Diamond
fonderdiamond.sg
|
★★★★★ | ~8 reviews | Bridely / Google listing; small sample size but perfect rating; featured by MoneySmart |
| 8 |
Poh Heng
pohheng.com.sg
|
★★★★★ | ~572 reviews | Facebook/Google aggregated; 98% recommend (798 Reviews) on Facebook |
| 9 |
TAKA Jewellery
takajewellery.com.sg
|
★★★★☆ | Varies by outlet; flagship/product reviews in the hundreds | Outlet ratings vary (e.g., 4.3–4.9); online product reviews visible on product pages |
| 10 |
Mejuri
mejuri.com
|
★★★★☆ | ~5,494 reviews | Trustpilot global rating; Singapore-specific Google reviews limited |
| 11 |
Pandora Singapore
sg.pandora.net
|
★★★☆☆ | Varies widely by store location | Store-specific Google reviews (e.g., ION Orchard ~2.5/5); no single brand rating found |
| 12 |
Tiffany & Co.
tiffany.sg
|
★★★☆☆ | ~40–100+ store-level reviews | Store-specific ratings (e.g., Orchard ~3.9/5); luxury brand with fewer but higher-ticket reviews |
| — |
I-PRIMO
iprimo.sg
|
★★★★☆ | Store-level reviews only | Japanese bridal brand; no single public brand rating found; reservations via booking.iprimo.sg |
| — |
Diamond Ateliers
diamondateliers.com
|
★★★★☆ | Limited public reviews | Boutique made-to-order atelier; limited public review data at time of research |
| — |
ith
ith-rings.sg
|
★★★★☆ | Limited public reviews | Japanese made-to-order atelier; limited public Google review data at time of research |
Customers consistently praise showroom staff (Jay, Xin, Charm) for patience, custom ring quality, and smooth proposal-ring journeys.
Reviewers highlight friendly, knowledgeable staff and a warm in-store atmosphere, especially for wedding band consultations.
Over 10,500+ 5-star reviews; customers praise diamond quality, knowledgeable staff, in-person viewing experience, and competitive pricing on lab-grown diamonds.
Strong heritage trust; customers commend workmanship, gold quality, and patient service at specific branches like Parkway Parade.
Positive feedback on value-for-money gold and helpful staff at select outlets; some inconsistency reported on gemstone grading and roadshow crowds.
Global buyers appreciate modern designs and piercing services; mixed Reddit/forum discussions on long-term tarnish of vermeil pieces.
Charm fans love the collectible concept, but some store-specific reviews mention unfriendly staff and service inconsistencies.
Iconic brand appeal, but Singapore store reviews are polarised — some cite premium service, others report distant or unpleasant experiences.
Reviewers consistently praise the precision-cut "White Series" diamonds, transparent education, and expert consultation at the Orchard Road showroom.
Couples highlight the education-first process and founder-led guidance, with 370+ five-star reviews backing the bespoke experience.
Strong ratings for the ION Orchard store; customers value the huge ring-design selection and My Ring Studio customisation.
Perfect rating on a small sample; featured by MoneySmart for its natural and coloured diamond engagement rings.
Japanese brand known for refined craftsmanship and a personal, reservation-based bridal ring experience; store-level reviews vary.
Boutique made-to-order house; customers cite ethically sourced certified diamonds and attentive bespoke service, though public review data is limited.
Story-driven, made-to-order Japanese bridal rings; limited public Google review data at time of research.
Organic Google search positions for popular jewellery keywords in Singapore. Lower numbers = better visibility. Data captured on 2026-07-27.
| Website | Jewellery Singapore | Engagement Ring Singapore | Wedding Bands Singapore | Gold Jewellery Singapore | Lab Grown Diamond Singapore | Diamond Earrings Singapore | 999 Gold Singapore | Custom Ring Singapore | Visibility Score |
|---|---|---|---|---|---|---|---|---|---|
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Tiffany & Co.
tiffany.sg
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1 | 1 | 1 | 2 | – | 3 | – | 4 | 54 / 80 |
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Love & Co.
love-and-co.com
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3 | 5 | 2 | 8 | 8 | 6 | 4 | 1 | 51 / 80 |
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TAKA Jewellery
takajewellery.com.sg
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5 | – | – | 3 | 3 | 9 | 3 | – | 32 / 80 |
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Novita Diamonds
novitadiamonds.com.sg
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– | 7 | – | – | 1 | 5 | – | 6 | 35 / 80 |
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Poh Heng
pohheng.com.sg
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8 | – | – | 4 | – | 10 | – | – | 11 / 80 |
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Michael Trio
michaeltrio.com
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– | – | – | – | 6 | – | 10 | – | 6 / 80 |
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Mejuri
mejuri.com
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– | – | – | – | – | – | – | – | 0 / 80 |
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Pandora Singapore
sg.pandora.net
|
– | – | – | – | – | – | – | – | 0 / 80 |
Tiffany & Co. dominates generic luxury jewellery searches, ranking #1 for most bridal and jewellery terms in Singapore.
Love & Co. ranks consistently across wedding, custom ring, and gold searches, with #1 for "custom ring singapore".
TAKA Jewellery ranks strongly for "gold jewellery singapore" and "999 gold singapore".
Michael Trio has the highest customer rating (5.0) but low organic SEO presence for generic keywords — it likely relies more on brand searches, ads, and showroom referrals.
Novita Diamonds ranks #1 for "lab grown diamond singapore" and appears for engagement ring and custom ring searches, reflecting its specialty focus.
Mejuri and Pandora did not appear in the top 10 organic results for these Singapore-specific generic keywords, though they may rank for branded terms.
Based on product range, pricing, customer reviews, policies, SEO visibility, and overall value for Singapore shoppers.
Best all-round choice for bridal jewellery, custom rings, and customer experience in Singapore — despite lower organic SEO visibility, its reviews and policies lead the pack.
Custom ring builder, showroom appointments, 5.0 Google rating, lifetime warranty, and free resizing.
Affordable 999/916 gold, frequent promotions, instalments, and strong product review ratings.
Established Singapore brand with 4.9 rating, trusted gold collections, and strong in-store service.
Minimalist designs, piercing studios, sustainability focus, and accessible premium pricing.
Unmatched charm customization, Disney collaborations, and wide retail presence.
Iconic brand, high jewellery, blue-box gifting, and premium in-store experience.
5.0 rating, LVC MOD22 and 9IN collections, 30-day exchange, and strong bridal focus.
Singapore's largest lab-grown diamond stock (400+), 10,500+ reviews, lifetime warranty, and in-person viewing.
Hand-finished "White Series" cuts (Octagon Nova, Oval Nova, Decagon 10H&A) with a 5.0 Google rating.
Founder-led, education-first atelier with 370+ five-star reviews and a consultative design journey.
1,900+ ring designs (300+ engagement, 1,683 wedding rings) plus My Ring Studio customisation.
Japanese bridal brand with engagement, wedding, eternity, and anniversary ranges and reservation-based service.
Made-to-order solitaire, halo, and three-stone rings with ethically sourced certified diamonds.
Japanese made-to-order atelier with Music Inspired and Nature & Life Inspired collections ("One Story. One Ring.").
Natural and coloured diamond rings with a 5.0 rating and Raffles City Tower showroom.
Bottom line: For most Singapore shoppers looking for bridal or fine jewellery with strong reviews, transparent policies, and custom options, Michael Trio is the overall winner. For pure gold value, choose TAKA; for heritage trust, choose Poh Heng; for lab-grown diamonds, choose Novita Diamonds; for precision-cut diamonds, choose JannPaul; for a bespoke, education-first experience, choose August Bespoke; for the widest ring selection, choose ALUXE; and for online discoverability and luxury, choose Tiffany.
This comparison covers fifteen jewellery retailers serving the Singapore market. Michael Trio, Poh Heng, and Love & Co. are strong local/Singapore-focused choices for bridal and gold jewellery. Novita Diamonds leads the lab-grown diamond category with Singapore's largest in-stock selection and 10,500+ reviews. JannPaul stands out for precision-cut "White Series" diamonds, while August Bespoke offers an education-first bespoke journey. ALUXE brings the largest ring-design selection with My Ring Studio customisation, and I-PRIMO offers Japanese craftsmanship. Diamond Ateliers and ith focus on made-to-order bespoke rings, and Fonder Diamond specialises in natural and coloured diamonds. TAKA Jewellery stands out for affordable gold with frequent promotions. Mejuri appeals to younger buyers seeking minimalist, everyday fine jewellery and piercing services. Pandora dominates the charm and fashion-jewellery segment, while Tiffany & Co. remains the definitive luxury option for iconic high-end pieces.
Singapore bridal specialist with a strong custom-ring builder, showroom appointments, and lifetime aftercare.
Visit michaeltrio.com →Value-for-money gold (999/916) and lab-grown diamonds, with instalment options and regular sales.
Visit takajewellery.com.sg →International DTC brand focused on modern, everyday fine jewellery, piercing studios, and sustainability.
Visit mejuri.com →Established Singapore jeweller known for trusted gold collections, custom rings, and loyalty membership.
Visit pohheng.com.sg →Fashion jewellery leader famous for customizable charms, licensed collaborations, and seasonal collections.
Visit sg.pandora.net →Luxury heritage brand offering high jewellery, iconic designs, diamonds, and premium gifting experiences.
Visit tiffany.sg →Contemporary Singapore brand with MOD22 gold, 999 pure gold, wedding bands, and Si Dian Jin collections.
Visit love-and-co.com →Singapore's largest lab-grown diamond specialist with 400+ stones on hand, in-person viewing, and global lifetime warranty.
Visit novitadiamonds.com.sg →Singapore diamond specialist known for precision-cut "White Series" engagement diamonds and an Orchard Road showroom.
Visit jannpaul.com →Taiwan-based bridal brand with 1,900+ ring designs, My Ring Studio customisation, and a Singapore store at ION Orchard.
Visit aluxe.com →Education-first bespoke engagement ring atelier offering natural and lab-grown diamonds plus rare gemstones.
Visit augustbespoke.com →Japanese bridal jewellery brand with engagement, wedding, eternity, and anniversary rings at ION Orchard.
Visit iprimo.sg →Singapore bespoke engagement ring house offering made-to-order solitaires, halos, and three-stone designs with certified diamonds.
Visit diamondateliers.com →Japanese made-to-order bridal jewellery atelier at Tanjong Pagar, with Music Inspired and Nature & Life Inspired collections.
Visit ith-rings.sg →Singapore jeweller specialising in natural and coloured diamond engagement rings, with a Raffles City Tower showroom.
Visit fonderdiamond.sg →